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10 Essential Digital Marketing Strategies for Beginners

26 minutes read
September 20, 2023

Navigating our fast-paced digital world? Businesses everywhere, big and small, are realising just how golden a strong online presence can be.

With a jaw-dropping 2.1 million ecommerce storefronts lighting up the US digital landscape, the scramble for shopper attention is real! And here’s where the magic of digital marketing comes into play.

Seamlessly weaving through the dynamic waves of the internet, it’s crafted to engage your target audience right where they click and scroll the most.

SEO tip? Keep evolving with the digital dance to stay ahead!

Ever scratched your head hearing the term “digital marketing”? You’re not alone!

It’s like this huge umbrella covering everything from SEO, social media, to those ads that pop up when you’re browsing.

In simple terms, it’s using the internet and our trusty gadgets to shout out loud about cool products and businesses.

This includes stuff like creating catchy online content, sending out emails we actually want to open, and even marketing through our phones.

Thanks to this digital age, businesses have an all-access pass to spread their word far and wide. Platforms like social media, YouTube, and our pal Google are handing out tools to make sure the message gets across.

Here’s a fun fact: By 2026, digital advertising is set to hit a whopping $786.2 billion!  And guess what? A cool 63% of businesses worldwide are already hopping onto this digital marketing train.

So, the takeaway? It’s high time to tune up that online marketing strategy!

What is digital marketing?

Ever wonder what the fuss about digital marketing is? In simple terms, it’s all about showing off products or services online.

Think of platforms like social media, the wonders of SEO, those clickable ads, and emails that catch your eye – all tailored to what you’re into.

With the internet pretty much becoming our new best friend, it’s tough to imagine a day without it, right?

Brands from all corners of the world have caught onto this vibe, ensuring they shine brightly in this bustling digital party.

Guess what? With everyone hoping online, it’s a wild digital jungle out there! 

Big brands and cool new startups alike are all eyeing the same prize: grabbing your attention. 

In this bustling online world, packed with content galore, holding someone’s interest even for a quick minute feels like a game. I mean, with one quick swipe, we jump from an ad to laughing at a funny video. The internet’s a wild ride, isn’t it? 

With everyone and their dog now online, standing out in the crowd isn’t a cakewalk. It’s not just about making a sale anymore. No, no! It’s all about making friends, getting what they’re looking for, and offering them something awesome.

The good news? Social media’s got your back. It’s bridged the gap big time, letting brands and consumers have a cosy chat through a simple DM or tweet. For those just stepping into the digital dance, here’s a nugget of wisdom: building real, genuine relationships is your golden ticket.

In this jam-packed market, making your brand memorable is the game. Digital marketing isn’t just a tool; it’s reshaped how brands vibe with their peeps. It’s less about shouting and more about chatting, diving into what users love, and building experiences they cherish. Trust me, using data to make decisions? Game changer!

For the newbies out there, your ultimate goal? Being the go-to authority in your field. Win your audience’s trust, and you’ve got yourself a shiny edge in this fast-paced digital rollercoaster.

Why Digital Marketing is a Must

  • Digital marketing lets you show your stuff to people all over the world.
  • You can show your ads to specific people. This way, the right people see what you offer.
  • It’s budget-friendly. Even with a small team and budget, you can get a lot done.
  • More people can see your brand online.
  • Using online tools makes marketing quicker and easier.
  • You can chat with customers anytime, keeping them happy.
  • By looking at online data, you’ll know what works best for your business.

Different Ways to Do Digital Marketing

If you want to be better than others in online business, use many types of digital marketing. For instance, a study by G2 showed that businesses using many ways to market online get 250% more sales than those using just one way.

So, what can you use in digital marketing?

  • Social media
  • Paid ads
  • Working with influencers
  • Writing articles or blogs
  • SEO (making your site show up on Google)
  • Partnering with others (affiliate marketing)
  • Making your website better for sales (conversion rate optimization)

Also, think about using text messages for marketing. They can be better than emails and ads. Even though it works well, G2 found that 61% of businesses aren’t using it yet.

Starting a brand-new venture or diving headfirst into the e-commerce wave? The digital landscape can seem vast and intricate, but knowing your digital marketing ABCs is the map to success. It’s like the magical link that bonds businesses and their dream audience in this techno-centric world.

But here’s the deal: with tech platforms evolving faster than we can keep up, figuring out your starting line is a game-changer. 

No worries! We’ve curated a guide to clear those clouds of confusion. From conquering the world of social media to harnessing the might of content creation, we’ve pinpointed the top 10 must-know strategies for beginners.

Ready to embark on this enlightening voyage? Let’s decode these digital secrets, step by step. 

1. Define Your Goals

Before launching any digital marketing campaign, the very foundation lies in meticulously defining your objectives. What precisely are you aiming to accomplish? Whether it’s elevating website traffic, fostering leads, or amplifying sales, clear and quantifiable goals provide a beacon to navigate the vast ocean of digital marketing.

Two primary questions every marketer must grapple with are:

  1. What is the ultimate goal of your digital marketing endeavour?
  2. Who is the audience you’re aspiring to connect with?

With clarity on these two fronts, you’re well-poised to tailor your campaigns to hit the mark. Remember, in the realm of digital marketing, specificity is paramount. Casting a wide net may seem enticing, but honing in on a niche audience is often more fruitful. Why? Because it enables you to resonate on a deeper level, aligning your brand with the specific needs and desires of that audience.

For instance, a digital marketing agency skilled in Facebook ad campaigns would find it beneficial to cater to businesses seeking heightened traffic and lead generation on Facebook. In contrast, a wedding photographer’s campaign might be laser-focused on engaging brides-to-be. Similarly, if SEO is your forte, your eyes are likely set on businesses eager to clinch those coveted top spots on Google search results.

In essence, understanding and refining your goals will not only streamline your digital marketing strategies but also craft content that vibrates on the same frequency as your ideal customer. This alignment is the bedrock of an effective digital marketing campaign.

2. Identify Your Target Audience

In the intricate tapestry of digital marketing, understanding your target audience is not just a thread, but the very fabric that shapes the success of any campaign. 

Grasping who they are, their unique needs, and the challenges they face is pivotal. By intricately tailoring your messaging and strategies to these specific needs, you ensure your campaigns are not just seen, but resonate deeply.

Think of your customers not just as a demographic statistic but as partners in a journey. 

In today’s competitive landscape, a user-centric approach isn’t just a strategy, it’s the heart and soul of effective marketing. Every decision, every campaign, every piece of content must orbit around the sole aim of addressing the user’s problems.

There’s a little secret seasoned marketers swear by: the magic of emotion. It’s more than just solving a problem. It’s about weaving stories and experiences that touch the heart and dreams of your audience. 

What are they searching for? Go beyond the surface. Maybe craft a fun quiz, whip up a relatable video, or pen down content that not only solves their puzzle but gives them the “aha!” moment. 

Say you’re rocking the Amazon game; specific strategies like those Amazon listing optimization tricks? Pure gold. But no matter where you are, the heart of the matter remains: Connect. Feel. Engage.

Sync up your strategies to the rhythm of your audience’s pulse, and you won’t just climb the ladder; you’ll rocket through the metrics sky!

3. Create a Content Strategy

Let’s spill some digital tea: Content? It’s the heart and soul of digital marketing.

Think of it as the magnetic pull that not only amplifies your online voice but also weaves a bond with your audience, guiding them gracefully along their shopping path.

But here’s the catch: To make sure your content is always on fire, it begins with a solid game plan, tailored to both your big dreams and the cravings of your audience. 

Maybe it’s snazzy infographics simplifying the tough stuff, storytelling videos that give the feels, deep-dive blog posts, or those irresistible social media snippets.

Whatever the format, it’s all about crafting with passion and purpose. 

Here’s a distilled guide to effective content creation:

a. Consistency is Key: Regular posting ensures you remain on your audience’s radar, fostering trust and authority.

b. Value Over Volume: Don’t just churn out content for the sake of it. Focus on providing genuine value be it entertaining, informative, or empathetic.

c. Originality and Authenticity: Your content should stand out, reflecting your brand values and ethos.

d. Diverse Formats: Embrace various content types, from infographics to videos, catering to different audience preferences.

c. Platform Customization: Different digital channels have unique strengths and audiences. Customise content accordingly for optimal impact.

d. Leverage User-Generated Content: Encourage your customers to share their experiences with your products, adding credibility and trustworthiness to your brand.

e. Quality Over Quantity: Invest in high-quality photography and design. Aesthetic appeal can significantly elevate the perceived value of your content.

f. Beyond Promotion: It’s not always about the hard sell. Address your customers’ needs and aspirations, positioning your brand as a solution.

g. Consistent Branding: Whether it’s a colour palette, tone of voice, or design elements, ensure consistency across all content to make your brand instantly recognizable.

Remember, the ultimate goal of your content strategy should be to forge a genuine connection with your audience. When executed right, it’s not just about driving traffic, but about building a community of loyal brand advocates.

4. Utilise SEO

In the digital landscape, SEO, or Search Engine Optimization, is an indispensable tool. It’s more than just a buzzword; it’s the compass that guides potential customers to your online doorstep. Let’s delve into the core facets of SEO and why they’re so paramount for digital marketing.

a. Diving Deep into SEO: So, SEO is a bit like magic for your website. By tweaking and shining up your content, you can shimmy your way up those search engine rankings.

What’s the prize? A spotlight moment where more folks organically stumble upon your site.

And here’s a tip: slipping in the right keywords, the ones your audience loves to type, is like giving your content superpowers.

b. Making the Most of Every Visit: Okay, so SEO’s lured them in – awesome! But now what?

Converting that curious click into a sale, sign-up, or happy dance is the next big step. Make sure your site feels like a smooth dance floor: easy to navigate, with crystal-clear calls to action and turbo-speed loading times. 

Plus, keep a keen eye on that goldmine of data, like which paths your visitors love to tread. Spotting these trends? 

That’s your treasure map to refining your tactics and dishing up a more tailored experience.

c. Taking a Deep Dive with SEO Tools: The world of SEO isn’t just a surface-level game. Oh no, there’s a whole ocean to explore!

From making sure the content shines bright (that’s on-page optimization with spiffy keywords and meta tags) to making friends in the digital playground (hello, link building and social signals for off-page optimization). 

Just starting out or need a fresh angle? Check out the SCK SEO course – it’s like your personal flashlight in the SEO maze. This course helps you:

  • Blend Digital Marketing & SEO Smoothly: Think of it as a harmonious dance between two partners.
  • Crack the Code on Search Engines: Ever wondered how they decide who’s the top dog?
  • Be a Keyword Detective: Unearth those magic words your audience loves.
  • Find the Perfect Balance: Juggle the finesse of on-page sparkle with the power of off-page connections.
  • Stay Updated on SEO Best Practices: Because let’s face it, search engine rules are ever-changing, like fashion trends.

Remember, in this digital dance, SEO isn’t just a debut performance but a recurring act. Search engines change their tunes, and audience steps evolve. 

So, keep adapting, keep twirling, and, most importantly, enjoy connecting with your audience every step of the way.

4. Build a Presence on Social Media Platform

In our buzzing digital world, guess where most of our folks – both loyal fans and future enthusiasts – are hanging out? 

Yup, social media hangouts and cool online clubs like Reddit and Discord. To really join the party and make an impact, here’s what you might think about doing:

Understand Their World: Dive deep into the platforms and digital nooks where your audience hangs out. 

Peek into their chats, see what gets them talking about your sector, and really get a feel for their vibes and views.

Share Stories, Not Just Ads: Sure, we all love a good product shoutout, but how about mixing it with some fun facts, inspiring stories, or handy tips? 

Craft content that does more than just sell – make it entertain, educate, and truly click with what your audience dreams and desires. It’s all about that heart-to-heart connection!

Chat It Up: Remember, it’s a two-way street! Don’t just drop content and dash. Stick around, have a chat, maybe share a joke or two. Address their comments, lend an ear to their concerns, and become that brand they can’t wait to talk to again. It’s like having a coffee chat, but online!

A Picture Says a Thousand Words: And videos? Probably a million! Visuals have this magic touch – they pull people in, convey feelings in a flash, and just make everything pop. Sprinkle in some eye-catching images and compelling videos to keep those eyeballs glued and hearts engaged.

By weaving these strategies into your digital tapestry, you’re not just spreading the word about your brand. You’re building friendships, sparking conversations, and shining bright in the vast digital universe! 

6. Optimise Your Content for Mobile Devices

In our digital world where a massive 65% of visitors to the top 1,000 North American online shopping destinations are tapping in from mobile devices, it’s crystal clear we’re living in a mobile-first era. 

Making sure your content plays nice with mobile isn’t some trendy option anymore—it’s an absolute must. 

Think about it: if your website doesn’t roll out the red carpet for mobile users, you’re not just sidelining a huge portion of potential fans; you’re also risking those long-nurtured bonds of customer trust. 

So, to really ride the mobile wave and unlock its true potential, it’s time to ensure your site shines on every screen size.

Responsive Design is Non-negotiable: Prioritise a design that automatically adjusts to fit any screen size, whether it’s a smartphone, tablet, or laptop. This ensures a seamless experience for all users.

Prioritise Page Load Speed: In the rapid-paced digital world, waiting is not an option. Analyse and optimise your site’s load speed; a laggy site can deter potential customers and lead to higher bounce rates.

Concise is Key: Mobile screens are limited in size. Hence, keep your content crisp and to the point. Avoid long-winded explanations and get straight to the heart of the message.

Embrace Visuals: Infographics and videos are not only engaging but also fit the mobile format beautifully. They convey information quickly and in an easily digestible manner.

Tap into Social Media: Given that a significant portion of mobile screen time is spent on social media platforms, establish and maintain a strong presence there. This offers a direct line to where your audience is most active.

By focusing on these areas, you can ensure that your website and content aren’t just mobile-friendly, but they offer an optimal user experience, regardless of the device used.

  1. Maximize Your Reach with Google My Business 

Google My Business is a complementary tool designed to elevate the visibility of businesses on Google. It’s especially invaluable for local establishments aiming to attract nearby clientele. To harness its full potential, ensure you claim and meticulously update your business profile. Key benefits of leveraging Google My Business include:

  • Seamlessly update pivotal business details ranging from contact information, business hours, and website link to multimedia assets like photos and videos.
  • Engage with patrons through their reviews, acknowledging their feedback and continually refining your offerings based on their insights.
  • Amplify your digital footprint and optimise your search engine rankings by simply integrating with Google My Business.
  • Access insightful analytics on user interactions, enabling you to understand and better cater to your audience’s preferences.

8. Maximise Your Reach with Email & SMS Marketing 

In the realm of digital marketing, there are a few timeless champions. At the forefront, you’ll find email marketing, an OG player boasting an impressive ROI of 3600% according to Litmus. That translates to an astonishing $36 return for every dollar spent!  But why is email such a powerhouse?

  • Precision Targeting: Tailor messages for different audience segments, ensuring relevance.
  • Cost-Effectiveness: A high-volume, low-cost avenue to keep the engagement alive.
  • Flexibility & Control: Shape the content, frequency, and style. Platforms like AWeber, GetResponse, and MailChimp make the process seamless.
  • Relationship Builder: Stay in touch, offer value, and nurture the bond with subscribers.
  • Self-Subscription: Allows the audience to opt-in (and out) as per their comfort, ensuring the quality of connections.

But if there’s one platform challenging email’s dominance, it’s SMS marketing. Text campaigns have been found to have a response rate 7x higher and a click through rate a whopping 30 times greater than email!

  •  Direct Line: Reach customers where they spend an abundance of their time their mobiles.
  •  Urgency Amplifier: Excellent for high-conversion messages like cart abandonment reminders or limited-time sales.
  • Two-Way Street: Enable conversational exchanges, adding depth to relationships.

In essence, if you’re striving to capitalise on immediacy, text is your ally. But for comprehensive outreach, nurturing, and ROI, email remains unbeaten. Ideally, integrate both for an all-rounded digital marketing strategy.

9. Mastering Digital Advertising: Boosting Your Brand’s Visibility 

In the bustling ecosystem of digital marketing, paid advertising stands out as a formidable player. With platforms ranging from Google Ads and YouTube to social media giants like Instagram and LinkedIn, there’s no shortage of avenues to spotlight your brand. But why is it so crucial?

  • Precise Targeting: Tailor your ads to niche audiences – whether it’s based on geographical location or past interactions with your site.
  • Instant Visibility: While organic growth takes time, paid advertising offers instant exposure, catapulting your brand to the front lines.
  • Experimental Playground: PPC ads let you test various messages, visuals, and strategies, optimising for the best ROI.
  • Scalable Results: Effective ad campaigns can be amplified, enabling you to tap into broader audiences while maintaining a high ROI.

However, as the saying goes, “With great power comes great responsibility.” Delving into digital advertising without preparation can lead to squandered budgets and disappointing outcomes. Here’s some sage advice:

  • Educate Yourself: Before embarking on any ad platform, immerse yourself in its nuances. Platforms like Google Ads have a learning curve, and mastering them could be the difference between a successful campaign and a financial flop.
  • Budget Wisely: While the prospects of paid advertising are alluring, it’s crucial to set a clear budget. Remember, it’s not about how much you spend but how wisely you invest.
  • Track & Refine: Continuously monitor your campaigns. Analyse what’s working and pivot when necessary. Digital advertising is a dynamic realm; staying agile is the key.

In conclusion, while digital advertising promises grand rewards, it’s not without its pitfalls. Equip yourself with knowledge, tread with caution, and the digital realm will open up endless possibilities for your brand.

10. Harness the Power of Social Media Marketing 

In the digital age, social media reigns supreme as an invaluable channel for engaging with your audience. With platforms ranging from Facebook and Instagram to LinkedIn and Pinterest, there’s a world of opportunities right at your fingertips.

Here’s why social media should be a linchpin in your digital marketing strategy:

  • Diverse Platforms: Every platform offers unique advantages tailored to different audience segments. B2B brands might find a haven in LinkedIn, while B2C businesses could thrive on platforms like Facebook or Instagram.
  • Content Showcase: Be it blogs, products, or services social media channels are perfect stages to spotlight your offerings.
  • Relationship Building: More than just promotion, social media enables genuine interactions, fostering lasting relationships with your audience.
  • Cost-Effective Reach: With minimal investment, you can connect with a vast audience. It’s value for money like few other channels offer.
  • User-Friendly: With a dash of enthusiasm and a sprinkle of practice, anyone can master the art of social media marketing. No tech wizardry is required!

If you haven’t ventured into social media marketing yet, you’re leaving money on the table. Dive in, engage, and watch as your brand gains momentum in the digital sphere. It’s a game-changer, and it’s high time you played!

Bonus Tip

In today’s digital marketplace, influencer marketing is rapidly becoming a go-to strategy for brands looking to expand their reach. Have you considered leveraging the power of influencers for brand amplification?

Consider the undeniable advantages:

Trust and Authenticity: When a renowned influencer endorses your product, it automatically boosts your brand’s credibility. Their followers, who often look up to their content for guidance, are more likely to trust a product they promote.

Audience Expansion: Partnering with influencers in your niche allows your brand to tap into a pre-established, engaged audience, significantly increasing your digital footprint.

High ROI: While there’s an upfront cost, the potential returns in terms of engagement, brand awareness, and sales conversions can be monumental. The influencer marketing ROI often surpasses traditional advertising channels.

Incorporating influencer marketing strategies into your digital marketing toolkit can be a game-changer. If SEO and organic growth are on your radar, intertwining them with influencer collaborations can pave the way for enhanced online visibility and brand resonance. So, if you’re keen on staying ahead in the competitive digital landscape, it might be time to start building relationships with these digital trendsetters. 

Final thoughts

So, I’ve shared some of my top digital marketing tips with you. I really hope they help you get started or improve on your current efforts.

Always remember, there’s no one perfect way to do digital marketing. Try different things and see what works best for your audience and your business. As you do more, you’ll get better and see better results.

And if something doesn’t work out? That’s okay! Making mistakes helps us learn. That’s how I learned a lot of what I know.

If you found this post helpful, please share it with your friends or coworkers. Maybe on Facebook, Twitter, or any other place you like!

Have some tips or questions about digital marketing?

Let’s chat in the comments below. I’d love to hear your thoughts!

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