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Avoid These 10 Common Digital Marketing Mistakes and Learn How to Fix Them

10 minutes read
September 15, 2023
Graphic depiction of digital marketing

Have you ever felt that nagging doubt that you’re tripping up a bit with your digital marketing efforts

Trust me, you’re not the only one. Navigating the winding paths of SEO, content marketing, and paid ads can feel like a maze sometimes.

Do you ever wonder if your digital marketing game is on point?

Since businesses are pouring billions into digital strategies, it’s crucial to get it right. By 2023, the digital marketing pot will swell to $146 billion!

That’s a lot of trust in the power of online strategies. But here’s the kicker: many brands still need to catch up even with such investments.

Whether it’s overspending, neglecting social media, or just relying on old tactics, the pitfalls are many. In this guide, we’re diving deep into the most common digital missteps, ensuring you spend wisely and genuinely connect with your audience.

Ready to steer clear of those digital blunders and boost your brand’s growth? Let’s get into it!

Avoid These 10 Common Digital Marketing Mistakes and Learn How to Fix Them

1. No clear direction in growth marketing efforts

Ever felt like you’re just throwing stuff at the wall and expecting it sticks when it comes to your marketing? You’re not alone. 

Imagine this: almost half of businesses need a solid game plan to winging their marketing. Crazy, right?

Recent stats show that only about 34% of companies have their digital marketing act together with a proper strategy. The rest? They’re shooting in the dark, hoping to connect with their audience.

Now, I get it. Setting goals and pinning down the how-tos to reach them can be a chore. But without a roadmap, how do you know you’re headed in the right direction? 

And, more importantly, how can you tell if you’ve arrived?

The game-changer? Write that strategy down! Sketch out those big dreams, the steps to get there, and who you want to reach. 

Trust me, with a clear-cut plan in hand, you’ll soon see what’s firing up your results and what’s fizzling out. Time to ditch the guesswork and get strategic!

2. Neglecting automation

Have you ever thought about automation in marketing? Seriously, it’s wild how much time and effort businesses pour into campaigns. But here’s the thing: a lot of those tasks can be automated.

I mean, we’re not just talking emails here. Think social media, market research, even ads all on autopilot. It’s more efficient, saves a ton of resources, and guess what? Brands are seeing real results. Adobe mentioned a 14% increase in sales productivity and a 12% cut in overheads.

And it doesn’t stop there. With the right tools, you can really get to know your customer’s journey. It’s like crafting a personal experience for each customer. So, yeah, automation is pretty neat, right?

3. Not having a Blog section

So, you’re trying to make a mark with your business online. One of the best tools in your arsenal? A blog! 

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You’re not just marketing your products but showcasing yourself as an expert. And a blog? It’s like your personal stage to share knowledge. Each post? It’s like leaving breadcrumbs on Google that lead straight to your website. 

But hey, don’t just throw up a blog and call it a day. Let’s make it interactive! Encourage comments, invite guest posts from big names in your field, or even hold a Q&A session. Want a cheat sheet for impactful blog posts? Check out this handy guide!

4. Avoiding social media

Skipping out on social media? Big no-no! 🙅‍♂️ Think you can just bypass it? 

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Think again. It’s like having a party and not sending out invites. 🎉 It’s crucial to turn those curious folks into dedicated customers. Sharing your content, chatting with your audience, and just being present makes a massive difference. 

And, if you’re worried about juggling it all, that’s what social media managers are for. Curious why? Let’s dive deeper!

5. Not doing proper Keyword Research

Ever heard the term ‘keyword research‘ and just scrolled past?

Hold up! It’s like the digital compass guiding customers to your online doorstep. 

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Think of it as figuring out the magic words people type into Google when they’re hunting for what you offer. You can boost your visibility big time by honing in on these keywords. Not sure where to start?

Keep an eye on which keywords are your golden tickets 🎫 – the ones that get you seen and, even better, turn visitors into leads. Ready to crack the keyword code? Let’s do it!

6. Not considering competitor

Ever peeked over at your competition and thought, ‘Eh, I’ll just do my own thing’? Hold that thought!  

It’s not about copying them, but understanding what sets you apart. 🌟 Think of it this way: Why should folks come to yours if you both threw a party? 

Make that reason shine bright on your site. Let everyone know why YOU are the choice they’ve been looking for!

7. Publishing content without follow-up

ever baked a super yummy cake and just left it in the kitchen, hoping folks would magically know and come grab a slice? 

Doesn’t work that way, right? Same goes for your content. Crafting killer content is awesome, but pressing ‘publish’ and crossing your fingers? Not so much. 

Look, you’ve put in the effort to research, write, and present it all pretty. Now, you gotta show it off!  Imagine it’s that cake – you’d want to invite folks over or at least post a drool-worthy pic on Insta, right? 

Do the digital version of that. Share that content on socials, engage in online communities, and maybe even boost it a little. Let’s make sure great content is noticed. 

Share it loud. Share it proud!

8. Forgetting to retest consistently

Have you ever tried out a new recipe and tasted it before serving? 🍲 That’s because you don’t want to surprise your guests with a salt overdose, right? 

Same logic applies to your marketing campaigns. Think of data as your secret taste tester. It whispers in your ear, telling you exactly what your audience is loving.

So, when whipping up a marketing campaign, don’t just roll with the first idea that pops your mind. Mix it up! Try different ad flavors, then track their performance on tools like Google Analytics.

Imagine showing two cake designs – one with chocolate sprinkles and one without. Which one gets the most ‘oohs’ and ‘aahs’? 🍰

And yep, I get it – this all might sound a bit meticulous. But that’s where the pros come in. Reach out to a savvy marketing agency. 

They’ll handle the testing grind, and guide you on what looks (and tastes) the best for your audience. 

9. Lack of performance tracking

Picture this: embarking on a road trip without any directions. Exciting? Maybe. Efficient? Not so much.

Similarly, diving into marketing without tracking is like driving blindfolded. Sure, you’re moving, but is it the right direction?

Thankfully, today’s digital toolbox lets you gauge every step. Whether it’s checking how many new clients you’ve onboarded, gauging sales revenue, or understanding customer value, data gives you the roadmap.

So, before hitting the marketing highway, make sure your dashboard (metrics!) is in check. Drive smart, not hard!

10. Desiring quick results

Think of digital marketing like planting a seed. A new blog? 

That’s like a sapling, taking 3-6 months to grow in search engine gardens. Jumping onto Google or Facebook Ads? 

Sure, they sprout faster, but you still need to nurture and tweak. Even top-tier SEO campaigns take time to flourish. 

Remember, good growth isn’t always instant, but it’s always worth the wait. Keep tending to your digital garden!

The Bottom Line

The digital world can be a wild ride. We’ve all had those moments where we second-guess our strategies or wonder if we’re using the right tools. 

Mistakes? Yep, we’ve all made them. But here’s the cool part: every hiccup is a chance to learn and level up. So, keep an eye on what’s working (and what’s not). 

Maybe you’ve tried a couple of channels, and they didn’t pan out, or perhaps you’ve stumbled upon some of these common digital marketing pitfalls. That’s okay! 

The key is to stay curious, tweak as you go, and always keep the conversation with your audience alive and kicking. 

After all, in this digital dance, it’s all about learning the steps, staying nimble, and having a bit of fun along the way!

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